[Podcast] Personal branding for mental health professionals – I help a psychologist reframe her fear of self promotion to build her brand beyond academia

Personal branding for mental health professionals – I help a psychologist reframe her fear of self promotion to build her brand beyond academia

I’m excited to share a new feature on the Package Your Genius podcast. I’ve been offering spot coaching sessions to people in my community to work through a specific personal branding challenge. My goal is to free good information from the “prison of one on one conversations” – so much of the advice many of us share could help exponentially more people if it were only positioned in a way to do that.

So here’s another stab at scaling my ideas – this time my one-on-one coaching expertise.

My first coaching episode features Dr. Veronica Womack, a social psychologist based in the Chicago area. Veronica is a researcher at Northwestern University Medical School where she’s researching the health implications of racism and sexism.

Fascinating, right?

Before our session, Veronica asked how she can effectively build a personal brand platform, step out of the shadows of large academic institutions, and start to create more of a personal following.

personal branding for wellness professionals

During the session we uncovered:

  • why Veronica initially avoided social media for her mental health
  • how she has unconsciously been stuck in student mode and why it’s time for her to move from behind the scenes student to out front leader
  • a strategy to find speaking engagements in front of her target audience
  • how she could reframe her fear of self promotion and move past it
  • how she could get started writing and publishing her ideas to position herself as a leading voice in mental health
  • her website for black professional women  – www.beneaththefacade.org

What do you think? Do you have additional ideas for her?

Listen to the episode or watch our conversation below.

If you’re a mental health professional and you need help clarifying your brand message and creating a plan to brand yourself in a crowded field in order to grow your practice, let’s talk.

Book a free discovery session with me and we can discuss your goals and determine if working together might be a good fit.


personal branding for mental health professionals“When I first contacted Amanda, I was passionate about my therapy services, but frustrated because I was new to my industry and no one knew about me. As a young therapist and newly minted business owner, I knew I was providing life-changing, relationship-saving therapy services to my clients, but I was lost when it came to getting my name out there.
Hiring Amanda transformed my business. Within the first two weeks of retaining her, she’d placed me on two television stations where I got to share my expertise. During the course of six months, I was able to do numerous other television segments on Fox, ABC, radio interviews, speaking engagements and was even featured by the Washington Post. Amanda and her team secured me a coveted contributor spot at my favorite national weddings magazine, so my expertise can reach newly engaged brides who are a perfect fit for my therapy services.  Now mainstream publications are reaching out to me for my thoughts on mainstream news!
Aside from the great exposure, since hiring Amanda my web traffic is up and my clientele has grown significantly.   I went from booking two clients each week to booking twenty clients each week, and I doubled my hourly rate.  This has truly been a game changer.  Amanda and team are results-oriented for sure, but they’re also sage, thought partners who strive to understand your genius and truly help you package it in the best way possible to reach your customers and the world.”
– Marissa Nelson | Licensed Marriage and Family Therapist and Owner, xoxo Therapy

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