Archive for the ‘Blog’ Category

How writing can help you SCALE your ideas, expand your reach and build a profitable brand

In 2004 I wrote an article that would change my life. I had recently graduated from Howard University in Washington, DC. I remember taking my first Apple Powerbook with me to the newly opened Starbucks on U Street, and sitting down to write. At the time, U […]

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[Podcast] Package Your Childhood Genius – Finding Your Passions Early with @DJConnorB

I believe that childhood is when many of our passions emerge and are most pronounced. On episode 39, we hear from Connor Benjamin Littlejohn, aka DJ Connor B on Soundcloud and @DJConnorB on Twitter. Connor is an 8 year old music phenom (and my son) – a […]

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Cracking “The Confidence Code” – Unlocking the courage to put yourself out there

Last weekend, I participated in journalists Katty Kay and Claire Shipman’s inaugural Confidence Code for Girls Conference in Baltimore. Katty and Claire wanted to take the concepts from their NYTimes bestselling book The Confidence Code and apply them to the girls who will be running the organizations, businesses and […]

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What’s NEXT for your brand? Join us for this FREE personal branding webinar

Are you regularly communicating what makes you different from the next person in your industry? Because if you want people to understand and value all that you bring to the table, you’ve got to let go of the generalizations and start talking specifics. Generalizations don’t explain the specific niche you occupy. […]

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5 Ways High Achievers Undersell Themselves

One of the things I enjoy most about my work as a personal branding advisor is the type of clients who are typically drawn to me. Beyond gender, race, and geographic location, I attract a specific type of hard-driving, accomplished, hard-working person who is passionate about learning, has ridiculously high standards, […]

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In the News

Amanda discusses Pop Culture, Branding and the Obama Administration with the Washington Post
PRWeek Names Amanda to its Innovation 50 List Top 50 Innovators in PR
Amanda quoted in New Republic article Me, Inc. by Ann Friedman
AdWeek/PRNewser features The Branding Box in PR in a Box? write up
Amanda Shares 3 Ways to Turn Your Expertise Into an Income Stream with Jessica Doyle of CBS - WUSA9
Amanda Shares How to Start a Small Business with Natasha Barrett and Melanie Hastings of WJLA - News Channel 8

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