[Podcast] I help a senior marketing exec brand herself for a new job search after 25 years at one company

On this episode I help a seasoned marketing executive understand how to market herself for a role that values her experience, and position herself for a new career search after 50.

Barbara Ross Miller spent 25 years at Sony and in a sense felt like she grew up professionally in the company. With over 25 years of professional experience, she’s now interviewing externally for the first time in over 20 years.

The job search landscape has changed – with digital tools, social media, and Linkedin being the primary pathways to finding a new job. Barbara’s also found herself competing with the growing millennial audience of talent.

But her skills are formidable.

She has experience building networks; managing earned, owned, and paid media campaigns; retail execution;  experiential marketing; digital marketing; content marketing; and e-commerce for a major international brand.

personal branding for senior leaders

She’s looking for a senior marketing leader position like a senior VP of marketing or Chief Marketing Officer role that utilizes her strengths of people management, coaching, transformational leadership, and change management.

I shared a few key ideas with Barbara for her career search, namely:

1. Know your values, work style and your deal breakers
2. Understand what type of companies align with those values
3. Uncover the profile of the company that suits your skills and working style – think about company size, revenue, workplace culture and industry
4. Create a list of target companies that fit that profile
5. Be intentional with your search
6. Create clear case studies of your past work
7. Create a thought leadership campaign on Linkedin to share solutions for problems plaguing your target company


Find Barbara on Linkedin at https://www.linkedin.com/in/barbararossmiller/

Learn more about the resources I mentioned below

My website and blog – tons of personal branding tips there
http://www.amandamillerlittlejohn.com

My personal branding toolkit and playbook The Branding Box – http://www.thebrandingbox.com

My group program for high achievers Package Your Genius Academy – http://www.packageyourgeniusacademy.com

What are your career search tips?

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