[Podcast] I help a senior marketing exec brand herself for a new job search after 25 years at one company

On this episode I help a seasoned marketing executive understand how to market herself for a role that values her experience, and position herself for a new career search after 50.

Barbara Ross Miller spent 25 years at Sony and in a sense felt like she grew up professionally in the company. With over 25 years of professional experience, she’s now interviewing externally for the first time in over 20 years.

The job search landscape has changed – with digital tools, social media, and Linkedin being the primary pathways to finding a new job. Barbara’s also found herself competing with the growing millennial audience of talent.

But her skills are formidable.

She has experience building networks; managing earned, owned, and paid media campaigns; retail execution;  experiential marketing; digital marketing; content marketing; and e-commerce for a major international brand.

personal branding for senior leaders

She’s looking for a senior marketing leader position like a senior VP of marketing or Chief Marketing Officer role that utilizes her strengths of people management, coaching, transformational leadership, and change management.

I shared a few key ideas with Barbara for her career search, namely:

1. Know your values, work style and your deal breakers
2. Understand what type of companies align with those values
3. Uncover the profile of the company that suits your skills and working style – think about company size, revenue, workplace culture and industry
4. Create a list of target companies that fit that profile
5. Be intentional with your search
6. Create clear case studies of your past work
7. Create a thought leadership campaign on Linkedin to share solutions for problems plaguing your target company

Find Barbara on Linkedin at https://www.linkedin.com/in/barbararossmiller/

Learn more about the resources I mentioned below

My website and blog – tons of personal branding tips there

My personal branding toolkit and playbook The Branding Box – http://www.thebrandingbox.com

My group program for high achievers Package Your Genius Academy – http://www.packageyourgeniusacademy.com

What are your career search tips?

Trying to figure our your NEXT MOVE? Get the inquiry process I use.


Enter your details to download this easy to use assessment that includes the very process of inquiry I use to help me focus on my next move and determine a new area of opportunity. Whether you're thinking about a new niche, client demographic, product line or promotional strategy, this assessment will help you get the clarity you need to begin a successful pivot.

Powered by ConvertKit

Latest News

Package Your Genius Academy a 12-week personal brand training and group coaching intensive, now enrolling for Fall 2017


1875 Connecticut Ave, NW
Tenth Floor
Washington, DC 20009

Book a Discovery Session

Wondering if we are a good fit? Learn how we can work together by scheduling a discovery session here

In the News

Amanda discusses Pop Culture, Branding and the Obama Administration with the Washington Post
Amanda Profiled as a top coach to High Achievers by Forbes Coaches Council
PRWeek Names Amanda to its Innovation 50 List Top 50 Innovators in PR
Amanda quoted in New Republic article Me, Inc. by Ann Friedman
AdWeek/PRNewser features The Branding Box in PR in a Box? write up

Latest Posts