I’ve spent the past decade working in the communications, social media and public relations trenches. I started out as a full-time print journalist, before newspapers began their decline. After a series of comms positions and the opening of my PR firm, I eventually become a trend-setting communications innovator, sought after speaker on social media topics, and nationally award-winning PR practitioner.
These days, in addition to my brand coaching work, I take on experts – clients who especially pique my interest and ignite my passions for history, social justice, business, culture, or health.
Let’s work together
My core services include
- Media relations – crafting your story and pitching it to the press, serving as your media point of contact
- Social media campaigns – taking your story viral online, serving as your social publicist and creatively connecting your brand with bloggers and other influencers
- Speaker strategist – finding the audiences that you need to be in front of, and pitching you to speak
- Creative director – overseeing your visual branding to include web design, branded social media pages and collateral development
If you’re interested in discussing collaboration or PR representation, drop me a line about the nature of your project, and we’ll go from there.
Note – if you are an expert, consultant or author who needs brand clarity and strategy along with business development, you may be interested in the 90 day brand launch. Find more information here.
PR for Experts – Selected Case Studies
Marissa Nelson | Licensed Marriage and Family Therapist and Owner, xoxo Therapy
“When I first contacted Amanda, I was passionate about my therapy services, but frustrated because I was new to my industry and no one knew about me. As a young therapist and newly minted business owner, I knew I was providing life-changing, relationship-saving therapy services to my clients, but I was lost when it came to getting my name out there.
Hiring Amanda transformed my business. Within the first two weeks of retaining her, she’d placed me on two television stations where I got to share my expertise. During the course of six months, I was able to do numerous other television segments on Fox, ABC, radio interviews, speaking engagements and was even featured by the Washington Post. Amanda and her team secured me a coveted contributor spot at my favorite national weddings magazine, so my expertise can reach newly engaged brides who are a perfect fit for my therapy services. Now mainstream publications are reaching out to me for my thoughts on mainstream news!
Aside from the great exposure, since hiring Amanda my web traffic is up and my clientele has grown significantly. I went from booking two clients each week to booking twenty clients each week, and I doubled my hourly rate. This has truly been a game changer. Amanda and team are results-oriented for sure, but they’re also sage, thought partners who strive to understand your genius and truly help you package it in the best way possible to reach your customers and the world.”
“Wow. Within the first month of hiring Amanda, she’d booked me two key speaking engagements, landed me a
television segment and got me featured in Inc. – I’ve been thrilled with her work ethic, her creativity and her results. So if you’re looking for a great PR person who will strive to understand your needs, bring you new ideas and help you think strategically about your business, talk to Amanda. She rocks!” – Angelique Rewers
Goals: Angelique hired me to help her get the word out about her in the DC market prior to her conference. She wanted media attention and speaking engagements to build her brand and increase her overall exposure.
JJ Smith – Certified Weight Loss Expert and Author of the New York Times Bestseller The 10 Day Green Smoothie Cleanse http://www.jjsmithonline.com
“When I first launched my book 10 Day Green Smoothie Cleanse, I reached out to Amanda ago help us increase our visibility and to get the word out about my book. Amanda helped us secure numerous TV and radio segments that helped catapult my book to a national bestseller! Her overall professionalism, creativity and commitment to my project was sensational!”
– JJ Smith | Weight Loss Expert, Nutritionist at JJ Smith, and Author of the New York Times Bestselling 10 Day Green Smoothie Cleanse
Goals: JJ hired me in the spring of 2014 before the release of her self-published book, “The 10 Day Green Smoothie Cleanse”. I worked with JJ to develop messaging, craft media pitches and conduct media outreach for her book. We garnered local and national media traction during our engagement during which her private Facebook community grew exponentially and her book became an Amazon and New York Times Bestseller.
Since our work together, JJ’s book has been acquired by Simon and Schuster for distribution and continues to top best-seller lists.
Tamika Felder – Health advocate, cancer survivor, international public speaker, non-profit founder http://www.cervivor.org
“The one thing I gripe about all the time: I feel like we constantly do all of this great work, especially through our Gift of Giving Program, and nobody hears about it. And to really get money in and donors to donate, you HAVE to get your stories out. We’ve worked with so many firms and we’ve gotten some publicity, but never anything lasting until now. What Amanda has done for us-and I don’t even think she realizes it yet-has drastically changed the dynamics of our nonprofit. So if you’re looking for a PR team that can get RESULTS for you and can “get” you and whatever it is that you want to get out there, this is who you need to get with. Take it from me.” – Tamika Felder
Goals: I’ve been working with Tamika since 2011 to position her as an expert and help her grow her reach as a thought leader in the cancer advocacy space through traditional media outreach and social media. Tamika is considered a trailblazer in her field and is a highly sought-after paid public speaker.
Selected Press + Case Studies
Lydia Sermons – Executive Director – The African American Experience Fund
Goals – Lydia wanted to grow awareness of both herself as Executive Director of AAEF and the organization which is the steward for the African-American national parks. We teased out her personal story and positioned her organization during a Black History Month media blitz.
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