[The Personal Branding Journey] From Corporate Accounting to Purposeful Play

Tiffany McDuffie, a Milwaukee-based entrepreneur, answered the call of fun. Several years ago, the former corporate accountant decided to pivot – she wanted to merge her income and her impact.

Tiffany and I caught up to discuss how she helps kids in her sports-based youth development program Purposeful Play. We discussed the series of leaps that brought her to her current work.

She was a member of cohort III of my signature personal branding group training program – Package Your Genius Academy.

Since the academy, she has gained more confidence in her ability to market her business. This past spring, she held a successful pop up play date that helped fill her summer camps. She successfully landed media attention to promote her business. PYG Podcast Twitter Covers (6)

Tiffany and I discussed her personal branding journey including:

  • her pivot from corporate accounting to play – how she started working with kids in her sports-based youth development program
  • how she set out to pivot how she uses her skills so she could merge her income with her impact
  • how she turned her passion for getting kids active and healthy into a business
  • how she increased her confidence and learned to leverage her network
  • how she turned PYGA media training into media coverage including a 60 second radio spot promoting her program
  • How your first pivot can lead to your next pivot and eventually your true path – it’s a journey

Listen to Tiffany’s inspiring personal branding journey or watch my interview with her below!


Mentioned during the interview:


If you need a little more inspiration to close this year strong, a few of my Package Your Genius Academy students will be sharing how they answered the call on my podcast. Check iTunes, Soundcloud, Stitcher or wherever you listen to podcasts for Package Your Genius and look for the Personal Branding Journey miniseries. There you’ll hear from amazing professionals who had expertise, fears and goals just like you. Hear how they honored their intuition and went for it!

Trying to figure our your NEXT MOVE? Get the inquiry process I use.


Enter your details to download this easy to use assessment that includes the very process of inquiry I use to help me focus on my next move and determine a new area of opportunity. Whether you're thinking about a new niche, client demographic, product line or promotional strategy, this assessment will help you get the clarity you need to begin a successful pivot.

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