Brand Strategy & Coaching
Purposescaping: shaping a career around the work only you can do.
I work with executives, founders, and thought leaders who are accomplished but illegible — people whose résumés are impressive and whose story isn't landing yet.
The PURPOSESCAPING framework
Position
Locate the specific ground you stand on — the thing you'd still be saying if no one paid you.
Uncover
Surface the expertise you've stopped noticing because it comes easily to you.
Refine
Sharpen a messy body of work into language a stranger can repeat.
Package
Turn that language into offers, talks, and assets that travel without you.
Sustain
Build a pace you can hold — the rest side of the equation.
For individuals
One-to-one executive coaching and brand strategy for leaders in transition: a new seat, a book in progress, a practice they’re ready to name. Engagements run from a single intensive to two quarters of ongoing coaching.
For organizations
Corporate training on imposter syndrome and burnout, leadership cohorts, and employee resource group programming. Frequently paired with a restorative activation so the session ends in the body, not just the notebook.
Listen
Listen in as I coach a high achiever
A real-time look at how I work with leaders to untangle the story beneath the striving.
Featured offer
The Seasonal Clarity Intensive
A focused reset for a single season of your work. We spend two hours together on Zoom and leave with decisions made, not a list of things to think about.
- A 2-hour private Zoom strategy session
- Pre-work audit of your current positioning and materials
- A written clarity brief: your message, audience, and offer
- A 90-day priority map for the season ahead
- One follow-up accountability check-in
- Recording and transcript of the full session
Client words
What it’s like on the other side of the work
Amanda is magic. Plain and simple. She knows how to hear the genius in your message and guide you through clarifying and refining that message for your audience. Working with her is like having a good teacher — you do the work — and you feel it, but you learn so much about how to think and what to consider that you can use later. That's the awesome part, the experience continues to contribute to your brand and help you evolve when things change. I'm a repeat and ongoing client for a reason. I wouldn't be running the business I am today without Amanda's magical skillset and expertise.
In my own work, I help clients identify their most important themes and details, and then translate those for the rest of the world. It is extremely delicate, rigorous work with mutual trust very much in play. Having been on the other side of the equation, I know how great brand consulting makes the client feel. Hiring Amanda, now I was the client. Throughout the process, Amanda was a confidante, mirror, truth-teller, advocate, empath, guide, and expert advisor. I learned so much from her that I've brought into my own practice; I hope I can make clients feel as understood and clarified as she made me.
Amanda and the Package Your Genius Academy have truly been transformative for me. When I started working with Amanda I really had not found my voice or harnessed all of my talents and insights to better create a public profile. I was undervaluing my voice, perspective, and what I had to add to a national narrative on health equity and public health. Since working with Amanda I have found true clarity and true motivation to showcase my authentic voice. I have more actively pitched my voice for op-eds and have even landed a couple of television interviews. She's helped me move past imposter syndrome and develop an authentic public presence that I'm really proud of.
I was finally able to get CLEAR on my message and exactly what I have to offer. I've worked with brand coaches in the past and have gotten a few gems but always walked away feeling that my messaging still wasn't quite right or didn't fully resonate. After working with Amanda, I finally feel like my story and messaging truly capture me and the work that I do. I'm able to pitch my paid services with more confidence and am no longer trying to shrink my messaging. It feels so good to no longer feel like I'm 'selling', but inviting the right people who are eager to come on a wellness journey with me. I can find my people simply by being me.
For years I struggled in my professional career to identify my purpose and pursue my passion as a real estate entrepreneur. I made the bold decision to invest in myself and work with Amanda to extract and articulate my unique gift of problem-solving and the creation of wealth in black and brown communities through real estate. Amanda has incredible compassion, intellect and tools for those who are trying to figure out their purpose. I highly recommend Amanda and her Package Your Genius platform to define your brand and extract what is special about you and what you have to offer.
Amanda is one of a kind. She served as my executive coach and helped me figure out what kind of leader I wanted to be and gave me the courage to do that authentically. She cares deeply about you and your purpose and holds you accountable to live up to it, while giving you the tools to do so. I was blessed to be impacted by her gift.
Who this is for
- Leaders with real expertise and no language for it yet
- Executives building a public voice alongside a demanding role
- Founders and authors preparing for a launch, a stage, or a board
- People willing to be specific about what they actually want
Who I’m not the best fit for
- Anyone looking for follower counts or a viral content plan
- People who want a strategist to hand them someone else’s story
- Teams shopping for the cheapest available facilitator
- Anyone who wants results without changing how they work
Organizational partners